From The Future by Design:
“How does a design school contribute to a world that is at much greater risk from global warming than even the United Nations has so far projected?”
To Friedman, this looms as probably the greatest challenge ever faced by the world’s designers who, he says, will need to question and re-think the whole built environment.
Part of this will require broadening the culture of design principles beyond western values. He makes the point that if seven billion people aspire to drive fuel-guzzling American cars, the planet’s resource load would be consumed in minutes if they ever achieved that goal.
"So design needs to incorporate anthropology and a wide cultural influence, including ‘respect for the Earth’ philosophies and design processes that are inherent in indigenous cultures. There are a lot of issues facing us that are cultural and philosophical, as well as commercial and entrepreneurial.”
